2014 Lender Lists:
Cash Kitty and Now Payday
The brands in question have found the most success with the primary asset being Now Payday (sometimes termed as NowPayday). This product is served from www.nowpayday.co.uk that was created in 2010, but they may have started on an earlier domain. This company is advertised considerably on Google (you may have seen their ads here). Once you reach their homepage you will spot their calculator that displays a cash range from £100 up to £750. This calculator throws up a likely monthly cost of £29 per £100 that is a realistic figure that you should expect to pay once referred to a lender (no such names are mentioned).
They use SSL encryption here on www.nowpayday.co.uk that assures you of receiving a secure application. This is also the case on the Cash Kitty loans website found at www.cashkitty.co.uk. This particular brand is a more recent creation of theirs from 2012. The same product info applies here that includes the £100/£750 range and the 29% rate. I have little experience with this newer brand, but I do know that the Now Payday loans have been well received over the years, whereby applicants are quickly matched to a good selection of the most popular same day lenders active across the market.